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Clothing Iconography/Planning

To allow my artist to stand out within my magazine I need to make sure that he is dressed very similar to either past or present rap artists today. Therefore to do this I need to look into brands that relate and represent the hip-hop culture, for example by looking towards well known hip-hop artists who are very fashion aware such as A$AP Rocky, Kanye West and Drake.

For example the pictures above demonstrate the usual style of outfits in which these well-known rappers would where on a day to day basis when on the streets etc. In terms of relating all of the way these rappers dress together they are in reasonably baggy fitting and darker coloured clothes concluding of brands such as Guess, Jordan Brand and Supreme. Therefore with heavily influencing hip-hop artists such as A$AP Rocky, Kanye West and Drake wearing these brands it will lead to hip-hop fans wanting to buy them. Therefore demonstrating that the visual logos presented by the clothing brands show a form of iconography as they can be easily related to hip-hop due to them being recognised by the fans who follow the artists.

 

So then if I can dress my artist in brands such as Supreme and Jordan Brand my target audience of hip-hop fans will be drawn in much easily in comparison to if they were wearing some standard clothes from Top man. This is because the visual logos from the known brands upon the clothes will be able to stand out towards the average hip-hop fan, leading to them to be interested in my magazine at a first glance as they will feel that they can relate with my artists clothing.

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