
Target Audience Questionnaire and Video Interview
Target Audience Questionaire
I have designed a questionnaire which can not only identify my target audience based around my music genre, but also to let me decide what sort of content should be included in my magazine which will appeal towards my target audience and make them interested. The questions that I have come up with below are specifically relevant and relatable so that I can easily identify whether the answers demonstrate that the person in question will be interested in my hip hop genre music magazine.
What Genre of music are you interested in?
Who is your favourite artist?
What is your favourite album?
What are your three favourite clothing brands?
What is your favourite radio station?
Do you like going to concerts and festivals?
Do you prefer live music over listening to music?
Do you buy music magazines?
Do you like music artist interviews?
Are you interested in the hip hop culture?
The questions above were then placed into a simple survey shown below and then handed out around my school to other year 12 students, I surveyed a 30 students to get a good range of data to analyse. Once all the surveys had been collected back all the data was put into pie charts and organised for analysis.
The Questionnaire
The Results
Once the data had been collected in and analysed I noticed that a large majority of the people who answered my survey were mainly interested into the hip hop genre of music with a select few preferring other genres including R&B, pop and rock. Therefore by knowing that the people who answered my surveys were mainly interested into the hip hop genre it therefore means that I have a better chance of understanding what my target audience would like to see in my magazine.
Starting with question 1 “What genre of music are you interested in?” it was demonstrated that the majority of the people who answered my survey liked hip hop as 18 out of the 30 surveyed put hip hop down. This is excellent news because it lets me know that the responses for the rest of the questions will be mainly from people interested in hip hop, therefore allowing me to know that the content in which I should put in my magazine is being taken from those who enjoy hip hop music.
Next with question 2 “Who is your favourite artist?” the results showed that out of the 30 people questioned 60% of them noted an assortment of hip hop artists as their favourites. This response again backs up the fact that the majority of people that took my survey are into hip hop music.
Question 3 “What is your favourite album?” provided the same response as question 2 as a majority of the albums favoured were all produced by hip hop artists.
Question 4 “What is your favourite clothing brand?” demonstrated that the most favourable brands mainly consisted of clothing brands such as Air Jordan, Supreme, Carhartt, Palace and Bape. These specific brands which were voted for more than once are heavily linked with the hip hop culture as many hip hop artists are seen wearing them. Therefore meaning that the artists in my magazine should be dressed in these brands in order to relate with my target audience. In addition to that I think that from the response of the survey I should include content on hip hop fashion and style within my magazine.

Question 5 “What is your favourite radio station?” showed that one third of the people viewed BBC 1 Extra as their favourite radio station.
Question 6 “Do you like going to concerts and festivals?” established that 70% of people did, therefore it would be good to include some information on the latest up and coming festivals within my magazine.
Question 7 “Do you prefer live music or listening to music?” displayed that 83% preferred live music in comparison to those that preferred listening to music.
Question 8 “Do you buy music magazines?” indicated that not a lot of people do as only 20% of people that were surveyed said that they bought them.
Question 9 “Do you like music artist interviews?” revealed that 93% of the people like music artists being interviewed. This means that plenty of content involving interviews of artists should be in my magazine.
Question 10 “Are you interested in hip hop culture?” presented that 77% of the people do have an interest involving hip hop culture. Due to this finding I will make sure that my magazine will contain features that involve things such as current affairs in hip hop or reflections on past events that have occurred within the culture.
Data Charts



